Since the beginning of this year, Apple has been running a discounted iPhone battery replacement program. The program is a way for Apple to apologize to its customers for not clearly communicating with them that it was intentionally slowing down older iPhones.
Theoretically, this means that one can go ahead and get their iPhone’s battery replaced from Apple or one of its authorized service center for $29. However, things are not as simple in real life. Apple service centers are refusing to replace batteries on iPhones with visible external damage. They first want these users to repair the damage on the chassis whose repair bills run into hundreds of dollars.
A BBC report from earlier this week reported how Apple was refusing to replace batteries on iPhones with barely any external damage. In one case, the company quoted a person a bill running into hundreds of pounds for replacing the faulty microphone and speaker on his old iPhone. But when the same phone was taken to a third-party store, the parts were found to be working just fine and the shop was able to replace its battery without any fuss as well.
This is only further frustrating and angering iPhone users who already feel cheated by Apple’s decision of slowing down their phone without their knowledge. And let’s not forget that the long battery replacement times are not helping things either.
I’d completely understand cases where Apple’s service folks are refusing to fix iPhones with heavy damage to their chassis or broken displays. Opening such a phone can end up creating more issues so it is understandable why Apple wants owners of these phones to repair them first. However, denying repairs for minimal external damage is definitely petty on Apple’s part, and it definitely does not go down well with the image of a company that has always focused on customer satisfaction and experience.
A delay in replacing the battery is understandable since Apple’s service partners are likely under extreme load due to this discounted battery program. But wanting customers to first fix minimal cosmetic damage on their iPhones by paying hundreds of dollars before they can avail the discounted battery replacement program? That makes no sense at all.
How was your experience while trying to avail Apple’s discounted battery replacement program for your iPhone? Drop a comment below and let us know!