Cook: iPhone X is a ‘Super Bowl Winner’

iPhone X Body Shots 3

Contradictory to what various reports and rumors had suggested, Apple’s CEO Tim Cook suggests that the iPhone X continues to remain incredibly popular among customers. While he did not provide any specific numbers, he did mention that “each and every week” during Q1 2018, customers chose the iPhone X over any other iPhone.

He also added that the $999 iPhone X was the company’s most popular device despite being its most expensive iPhone yet. The CEO said that ever since Apple split the iPhone lineup with the iPhone 6 and iPhone 6 Plus in 2014, this is the first time around that the more expensive iPhone was the more popular one among customers.

The success of the handset has surprised Apple itself, with the handset doing well even in China where it was the most popular smartphone in Q1 2018. Even better, the iPhone X is a “beloved product” among customers signaling high customer satisfaction. Cook made a Super Bowl reference to highlight the popularity of the device.

It’s one of those things where a team wins a Super Bowl. Maybe you want them to win with a few more points, but it’s a Super Bowl winner and that’s how we feel about it.

When questioned about the $999 price of the iPhone X, Cook said that Apple prices its products depending on the value it believes it is delivering. With the iPhone X, Apple believes it is the most innovative product on the market which is “jam packed with technology that sets the smartphone up for the next decade.”

Lastly, Apple’s CEO also said that the company will continue offering different iPhones to meet the varying demands and taste of consumers.

Our Take

Prior to Apple’s earnings call today, there were multiple reports of the iPhone X not doing as well as Apple had expected. The slowdown in iPhone X sales was blamed on its high price tag and lack of innovative new features which failed to attract new customers. However, as it turns out, the iPhone X is doing pretty well as per Apple’s expectations, it is just that analysts expected something far greater from it.

[Via Apple]