iPhone X Was the World’s Most Popular Smartphone in Q1 2018


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The iPhone X was not just the world’s best selling smartphone in February, but it was the most popular and best-selling smartphone for Q1 2018. The data from analytics firm Strategy Analytics points to Apple shipping 16 million units in the first three months of the year.

The iPhone X was closely followed by the iPhone 8 which shipped 12.5 million units during the same period. The iPhone 8 Plus came in third albeit it shipped a considerably lower 8.3 million units. Apple took the top four spots, with the iPhone 7 coming in fourth with 5.6 million units.

The Redmi 5A and Galaxy S9 Plus came in fifth and sixth, respectively, with the former shipping 5.4 million units and the latter 5.3 million units.

Juha Winter, Senior Analyst at Strategy Analytics, added, “We estimate the Apple iPhone X shipped 16.0 million units and captured 5 percent marketshare worldwide in Q1 2018. For the second quarter running, the iPhone X remains the world’s most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device. Apple has now shifted almost 50 million iPhone X units worldwide since commercial launch in November 2017.”

The numbers indicate that Apple has shipped almost 50 million units of the iPhone X since its launch in late-October. If true, that’s a remarkable feat, even though it might not be up to analysts expectations.

Many analysts had expected that the launch of the iPhone X would lead to a super-cycle of upgrade that would see Apple ship 100 million iPhones in just one quarter. However, that did not happen, with most analysts claiming ahead of Apple’s Q1 earning that iPhone X sales have slowed down significantly. This did not turn out to be true either, with iPhone shipments managing to grow despite a worldwide decline in the smartphone industry.

Most of these analysts base their expectations on the orders placed by Apple to its suppliers. However, the Cupertino company seems to be placing a larger order to its suppliers initially and then cutting it down significantly after the launch quarter which is leading to most of the analysts making a wrong analysis of the iPhone X sales.

[Via Strategy Analytics]