Jony Ive, a prestigious designer and who serves as Apple’s design chief, sat down with the website Hodinkee, to talk about the beginning of the Apple Watch and much more.
The website is primarily focused on watches, so, as such, it shouldn’t be too surprising that the majority of the conversation was about Apple’s wearable. Ive goes over several different points, including the design process that kicked things off for the smartwatch, and some of the inspiration for the wearable as well.
One of the interesting bits from the piece is Ive’s recollection that Steve Jobs, Apple’s co-founder and former CEO, didn’t really have an interest in watches. It wasn’t until 2012 that Apple started talking about building its own wearable:
“The first discussion took place in early 2012, a few months after Steve’s passing. It caused us to take time, pausing to think about where we wanted to go, what trajectory we were on as a company, and what motivated us. Also, what concisely was our contribution to our users. And I think, incontrovertibly, that Apple since the 1970s has made difficult-to-comprehend and inaccessible technology easy to understand and accessible.”
Ive also points out that the Apple Watch is meant to be its own thing, especially in design, and not necessarily offer up a variety of homages to other watches out there. Not even mechanical watches. The publication points out that the crown in particular seems to give a distinct nod to past timekeepers, but Ive says that wasn’t an intentional move:
“No, because if that was a nod towards origin that would, to me, have been superficial. A sort of exercise in marketing. Everything we did was in the pursuit of what we thought was the best solution. For example, the crown – if you take your phone and place it in your hand, you have a datum with your thumb, holding it in place against your opposing fingers. The watch on your wrist doesn’t have that, and we found that as you moved your arm around, the several years of developing principal forms of interaction for the phone and iPad was only a partial solution for this product.”
The full interview is available through the source link below and it’s certainly worth checking out, especially if you’re a fan of watches.