Kantar: iPhone X Helped Increase iPhone Shipments by 22.1 Percent in China in Q1 2018

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The latest data from Kantar for the period ending March 2018 shows the impressive run of the iPhone X, and how it has helped the Cupertino company in regaining some of its lost market share in China. Apple’s smartphone sales in the United Sales were largely flat at 59.1 percent, up by 0.1 percent from the previous quarter. 

In China, however, Apple saw its sales increase by a staggering 22.1 percent thanks to the popularity of the iPhone X. The handset was the best-selling iPhone in the country for the period. This shows that despite its high price tag, the iPhone X has not failed to attract new customers even in a price sensitive market like China.

Combined, the iPhone 8 and 8 Plus outsold the iPhone X, though individually, the latter still reigned supreme. This should not be surprising since the smaller 4.7-inch variant from iPhone has largely remained very popular among customers due to its slightly lower price tag. As per Kantar, the iPhone 8 outsold the iPhone X in the United States and the top 5 European markets.

Our Take

The success of the iPhone X comes at a time when the worldwide smartphone industry is experiencing a decline. With almost every other smartphone OEM seeing a decline in their smartphone shipments, it is impressive that Apple has managed to hold its own with the $999 iPhone X still doing exceedingly well despite its price tag.

Apart from the iPhone, Apple has also found a revenue maker in the iOS App Store and Apple Watch/wearables, both of which have started generated significant revenues for the company over the last year or two.

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