Apple is Adding World Cup Content to Siri, the App Store, Apple News, and More

With the World Cup about to kick off, Apple has seen fit to add support for the global event in a variety of its services and devices.

Starting with Siri, Apple has announced that it is adding support for soccer information in Brazil, Russia, Denmark, Finland, Malaysia, Turkey, Thailand, Saudi Arabia, and Israel. That is in addition to the 26 countries that already support asking Apple’s digital personal assistant for sports scores and other pieces of data, including team rosters.

Apple highlights these questions you can ask Siri now:

  • When does France play Australia?
  • What teams are in group A?
  • Who is on the England squad?
  • Who won the Argentina-Iceland match?

Moving beyond Siri and to the App Store, Apple has confirmed that the editors will be picking apps and games from their “favorite football stars”, and even offer up tips and hints on how to take great photos for soccer matches. Here is how the Apple TV plays into the festivities, too:

“The Apple TV App on iPhone, iPad and Apple TV is the single destination to find and watch the TV shows and movies you love. In the US and Canada, where the Sports feature is available, Apple TV App users will be able to keep track of all the action on FOX NOW in the US; and TSN and RDS, Bell Media’s English and French-language apps in Canada. Fans can favorite teams and follow their matches in Up Next, and receive notifications on their Apple devices when their team is playing or a game is close.”

Meanwhile, the Apple News app will be keeping track of World Cup games and news as it happens, with the service showing real-time scores and up-to-date schedules. There will be profiles of key players and knock-out brackets. Apple Music is even getting in on the fun, with Apple adding playlists from the 32 participating countries that include local artists.

Apple Podcasts is going to get a curated playlist called “The Beautiful Game”, and there will also be an editorial collection in iBooks with the same name. Apple Clips recently added content for soccer themes as well:

“Fans can show their spirit by creating Clips videos with new football-themed graphics including an animated sticker, label and poster with customizable text.”

Are you excited for the World Cup? Who do you have as the winner?

[via Apple]