Apple Testing Order Ahead Feature in Apple Pay for Festivals

Apple Pay can be a quick and easy way to make purchases, and it looks like Apple wants to make it easier for festival goers to get their drinks and food.

TechCrunch is reporting on Friday that Apple tested an order ahead feature at the BottleRock music festival that took place in San Francisco, California, recently. With the feature, attendees can use the festival’s dedicated iOS app to buy their drinks and food, select a concession stand, and then use Apple Pay to finalize the transaction. After the process, they’ll go to a dedicated pick-up window to get what they ordered and go.

Festivals can be busy places, so not having to deal with digging out a wallet, or, even worse, fumbling around with cash might make the Apple Pay adoption rate worthwhile. Indeed, the report indicates that other festivals might adopt the feature at a later date, because of the ease of use.

At the time of publication, though, it sounds like only the BottleRock music festival has tried out the feature.

You can see a demo in the video below:

Our Take

The more places that Apple Pay can be used will only speed up overall adoption of the mobile payment option. If someone knows they can rely on Apple Pay for the majority of their purchases, then they’ll use it more often.

[via TechCrunch]

Like this post? Share it!