Apple Scales Back Production of 2018 OLED iPhones, Focusing More on LCD Variant

2018 iPhone

Apple has scaled back its expectations from its flagship 2018 iPhones and expects the cheaper 6.1-inch LCD model to better in terms of sales than the other two models.

Wall Street Journal report citing “industry executives with direct knowledge of production plans” claims that while the Cupertino company initially wanted to have an equal production split between the OLED and LCD variants of 2018 iPhones, it has readjusted its strategy and decided to produce more units of the LCD iPhone.

Apple is expected to launch three new iPhones this year, with two of them featuring an OLED panel and the third one featuring a 6.1-inch LCD panel. The other two OLED variants will feature a 5.8-inch and 6.5-inch panels and will reportedly be called the iPhone X and iPhone X Plus.

As for the 6.1-inch LCD iPhone, it would be the cheapest handset in Apple’s lineup this year with an expected price tag of around $550-650. Despite the difference in price, all three handsets will feature a notched display and a design similar to that of the iPhone X. They will also feature a TrueDepth camera at the front along with Face ID.

The report also claims that Apple will continue to launch at least one LCD iPhone model in 2019. This is contrary to other reports we have heard so far which have claimed that Apple would end up switching to OLED panels entirely in 2019.

Our Take

Despite the $999 price tag, the iPhone X last year was a hit among consumers due to the radical new design it introduced. However, Apple seems to have realized that a lot of consumers did not buy the handset due to its steep price tag and that the market conditions are changing. With the high-end smartphone market stagnating, it makes sense for the company to focus more on its $550-$650 LCD iPhone as it could help push the overall sales volume of its 2018 iPhone lineup.

[Via WSJ]