In his latest report, analyst Ming-Chi Kuo claims that Apple will be launching its 2018 iPhones in a multitude of colors. Alongside the details of their colors, he also provided an estimate of their pricing along with an estimated sales figure.
Kuo believes that the 2018 6.5-inch iPhone X Plus will carry a $999 price tag which is similar to the existing 5.8-inch iPhone X. It will be available in black, white, and a new gold color. There’s no word from him on the price of the 5.8-inch iPhone X but it is expected to carry a slightly lower price point at around $899.
As for the 6.1-inch LCD iPhone, it will launch at a $700 price point. It will be available in a multitude of colors including grey, white, red, blue, and orange. The grey/black and white colors referred to by Kuo here likely point to the existing Space Grey and Silver color options which Apple already offers with the iPhone X. Thus, it is the other three colors which are going to be new in Apple’s iPhone lineup this year.
It is unclear if the red color Kuo is referring to here is Product(RED) color or not. Apple usually launches a Product(RED) color variant of its iPhones a few months after their release. However, given the popularity of smartphones with red color among consumers, the company might offer the LCD iPhone with a slightly different shade of red right at launch. The company had taken a similar strategy with the iPhone 5c a few years ago when it launched the handset in a multitude of colors to attract young consumers.
Thanks to a pricing strategy that will cater to a wider audience and bunch of new colors, Kuo expects the 2018 iPhones to do very well in terms of sales and ship 70 million units in Q4 this year.
He expects the cheaper $699 LCD iPhone to account for 55 percent of the total sales when the 2018 iPhone series is first launched. The 6.5-inch and 5.8-inch iPhone X variants will do well at launch due to the hype surrounding them at launch and early adopters, but over time, it is the 6.1-inch LCD iPhone that will find more takers.