Apple’s Latest iPhone X Ad ‘Unleash’ Praises the A11 Bionic and Gaming


Apple's iPhone X and A11 Bionic ad

Apple has released a new ad, this time focusing on one of the major internal pieces of the iPhone X puzzle: The A11 Bionic processor.

On Wednesday, Apple released a new ad that measures in at one minute. It’s entitled “Unleash”, and the company says the A11 Bionic processor found in the iPhone X allows owners to “unleash a more powerful you”. The ad shows the iPhone X owner out there in the real world playing Vainglory 5V5, before the game itself takes over the world around him. The iPhone X owner, seemingly powered up by the A11 Bionic processor, takes on the combatants, which includes sliding through the legs of a giant tree monster.

Here’s how Apple describes the ad:

“Unleash a more powerful you. A11 Bionic chip on iPhone X.”

This is one of the more adventurous ads as of late, but it certainly falls in line with the same production value that we have seen over the years. The iPhone X itself has not been a stranger to these types of ads, with an ad back in May promoting the Portrait Lighting feature. Things can be a bit more personal in ad work, too, with the “First Dance” ads showcasing the camera of the iPhone X as well.

Of course, we’ve seen ads like “Unlock”, which showcase the ease-of-use of Face ID.

What do you think of Apple’s newest ad?