Apple and Disney Partner Up to Provide iPhones and MacBook Pro Devices as Part of the ‘Dream Big Princess’ Effort

Apple and Disney team-up for Dream Big Princess campaign

Apple and Disney are not strangers to working together by any means, as Apple has handed over iPad Pro units to artists in the Disney and Pixar camps to help showcase the device’s potential as an artist’s canvas.

The two companies will continue to work together, this time as part of Disney’s continuing effort with the “Dream Big Princess” program. That effort has been going for some time now, and it aims to empower women all around the globe to bring their vision for a short film to life. This expansion will actually see select Apple products being used to help those aspiring filmmakers bring their vision to life.

“Disney today announced a new global project giving 21 talented young women from different corners of the globe the chance to make digital shorts telling the stories of inspiring female role models. The #DreamBigPrincess series will be shared across Disney’s global media platforms as part of a campaign to unlock up to a $1 million donation to Girl Up, an initiative of the UN Foundation.”

Disney’s announcement today revealed that the company will be working with 21 women to help them create stories that showcase female role models and how they were inspired by them. Disney says those chosen for the program will be paired with an “inspirational interview subject spanning a diverse range of professions”. The filmmakers will then be tasked with the job of telling the “stories of these incredible individuals” in their digital shorts.

“Using the journeys of characters like Anna, Elsa and Moana to inspire kids to dream big is at the very heart of what all of us at Disney do,” says Jennifer Lee, director/writer of Disney Frozen and CCO of Walt Disney Animation Studios. “The #DreamBigPrincess series is the perfect extension of that vision, providing a powerful platform for the next generation of aspiring filmmakers to create content about the women who have inspired them.”

The filmmakers will have an iPhone X to capture video with. Once that is done, they will be able to use Final Cut Pro X running on MacBook Pro models to complete their project. Apple technical experts will also be tasked to provide “unique” workshops for the filmmakers as well:

“Each video will be shot on iPhone X and will be edited using Final Cut Pro X running on MacBook Pro. The aspiring filmmakers will also participate in a unique workshop including hands-on training from Apple technical experts, mentoring sessions with female-led production company Summerjax and creative inspiration from Disney storytelling veterans.”

The new partnership is part of Disney’s ongoing “Dream Big Princess” program, which has seen separate partnerships with the Walt Disney Company over the years.

Our Take

This program is a great way to give aspiring filmmakers an outlet, and the partnership with Apple means they’ll have some great tools to create their shorts.

[via Disney]

Like this post? Share it!