On Tuesday, July 31, Apple is going to announce its latest quarterly earnings. After that, it’ll have an earnings call where the company’s CEO and CFO will more than likely be asked in some way or another just how many Apple Watches it has sold.
Apple’s CEO and CFO won’t answer that question directly, but we’ll be able to glean at least in part just how successful Apple’s wearable is for the company based on the numbers that the company announces later this month. So, we’re left to third-party numbers, which Canalys is more than willing to provide. The firm’s latest report paints a pretty positive picture for Apple’s smartwatch lineup.
According to Canalys, Apple shipped 3.5 million Apple Watch units in the second quarter of 2018. That’s globally. And compared year-over-year, that’s an increase of 30 percent. The Apple Watch Series 3 with LTE is looking like a popular option, especially in Asia. Shipments, excluding China, of smartwatches surpassed 250,000 in the second quarter, with 60% of that being the cellular-connected option. Indeed, it looked like the LTE-connected Apple Watch was dominating the market earlier this year as well.
During the second quarter, Canalys says that 10 million smartwatches were shipped across the world as a whole. However, it looks like Garmin and Fitbit are starting to see increases in the market, while Apple actually saw a 9 percent drop in its market share. Canalys says Apple’s competitors are starting to see gains due to things like “advanced heart-rate metrics, smart coaching, and mapping”.
Apple is still expanding availability of the Apple Watch Series 3. In June it expanded to two additional regional wireless carriers in the United States, and the cellular-connected device expanded to India recently as well.
Looking ahead, rumors are swirling that Apple is planning on launching the Apple Watch Series 4 with a larger display.