Huawei Aims to Ship 200 Million Smartphones This Year As it Sets Sight to Surpass Apple

Huawei has been on a roll in China and parts of Europe with its impressive budget and mid-range smartphones and flagship Mate series. This year, the company even managed to make a dent on Samsung’s mighty Galaxy S9 sales with the P20 Pro which features three cameras at its rear and an outstanding camera performance.

Huawei had previously revealed that it aims to surpass Apple as the number 2 smartphone maker within the next few years. And well, it looks like that might soon turn into a reality. The company is reportedly on track to ship 200 million smartphones this year, and it has already shipped 100 million smartphones as on July 2018 in the shortest time ever.

“Previously Huawei reached the 100 million shipments mark on December 22, 2015, October 14, 2016 and September 12, 2017. As it’s only taken just over six months to reach the target this year, we are now aiming for shipments of 200 million units by the end of 2018,” Yu said during the product launch.

Credit for Huawei’s success this year goes to its handsets like the Honor 9 Lite, Honor 7X in the budget segment and the Honor 10 and Huawei P20 Pro in the high-end. With half the year still left which includes the holiday season and some major new launches from Huawei still left, the company is now aiming to ship 200 million smartphones this year.

Huawei has so far only managed to surpass Apple as the world’s second-largest smartphone maker only once. That was back during June-July period in 2017. However, looking at how the company is growing and with iPhone sales declining, it is possible that Huawei will replace Apple to become the second largest smartphone maker in the world within the next couple of years.

Our Take

Apple is likely going to care little if it loses its marketplace position to Huawei. This is because ultimately Apple ends up making significantly more profit than Huawei which is what matters the most. Apple single-handedly accounts for 90 percent of the profit generated by the smartphone market which is perhaps what other smartphones OEMs are lusting after the most.

[Via SCMP]