iPhone 8 Outsold Every Other Smartphone in May 2018


iPhone 8 Plus front view

After losing the top spot of the global best selling smartphone to Samsung’s Galaxy S9, Apple has once again managed to regain that crown in May 2018. This time around though, it was the iPhone 8 which was the world’s best selling smartphone followed by the Galaxy S9 Plus from Samsung and the iPhone X

Xiaomi’s $90 Redmi 5A continued its wonderful run and was the fourth highest selling smartphone in the world during the same period. Rounding up the top 5 was Apple’s iPhone 8 Plus with a market share of 2.1 percent.

iPhone 8 best selling May 2018

Interestingly, unlike the last few times, Apple this time only has three devices in the top 5 best selling smartphone list, and all the smartphones were launched last year itself. Up until a couple of months ago, Apple dominated the best selling smartphone list with five of its smartphones making their way to the top 10 list. However, with the impending launch of the 2018 iPhone lineup in a couple of months from now, sales of older iPhone models are bound to decline as most customers hold back on their purchase in anticipation of a new iPhone or heavy discounts on the existing ones.

As for the other five devices in the top 10 list, the Galaxy S9 was sixth followed by the Huawei P20 Lite, Vivo X21, Redmi 5 Plus/Note 5 and the Oppo A83. Xiaomi continues to perform exceptionally well thanks to the strong performance of its budget Redmi series in India and China. In India, the company has also been rapidly expanding its offline retail availability through Mi Home and Mi Preferred Partner Retail which led to its offline sales increasing from 30 percent in April 2018 to 35 percent in May 2018.

As for Samsung, sales of the Galaxy S9 were slightly weak in Europe, though they remained steady in the United States. Huawei also managed to do well with its P20 series which is doing exceedingly well in China and India, though its the P20 Lite that has been selling like hot cakes.

[Via Counterpoint Research]