The rumor mill has been trying to sell us on the idea that Apple is working on its own pair of dedicated augmented reality glasses, as well as a car for years now.
And that trend continues tonight, as analyst Ming-Chi Kuo has weighed in and once again articulated his thoughts on the idea that Apple will launch both of those products before the end of 2025. First and foremost, by the time 2020 rolls around, Apple will launch its own pair of dedicated AR glasses. That would be a natural extension of its ARKit, but Kuo doesn’t go into any specifics, so we’ll just have to keep waiting for more information as it filters out between now and 2020.
The biggest part of the news, though, is the idea that Apple is still working on the the Apple Car, or Project Titan, effort. According to Kuo, Apple plans on launching the Apple Car sometime between 2023 and 2025.
“The reasons for this are as follows: (1) Potentially huge replacement demands are emerging in the auto sector because it is being redefined by new technologies. The case is the same as the smartphone sector 10 years ago; (2) Apple’s leading technology advantages (e.g. AR) would redefine cars and differentiate Apple Car from peers’ products; (3) Apple’s service will grow significantly by entering the huge car finance market via Apple Car, and (4) Apple can do a better integration of hardware, software, and service than current competitors in the consumer electronics sector and potential competitors in the auto sector.”
So, we’re back on that Apple Car grind as far as the rumors are concerned. The fact that Kuo is bringing up the Apple Car now isn’t surprising, considering that we just heard Doug Field is back at Apple, rejoining Apple as a Chief Vehicle Engineer. It has been over a year since Apple talked about its autonomous car vision, but it looks like it’s not something the company has given up on.
What do you think of an Apple Car?