Epic Games, the developer of Fortnite, has announced that it will not be releasing the Android version of its game on the Google Play Store. Instead, it will make the game available through its official website and an Epic Installer for compatible Android devices.
The company is bypassing Google’s Play Store for financial reasons as well as to have a “direct relationship” with its customers.
The company’s CEO says that Google’s 30 percent share in IAP revenues is a lot considering it only uses the store for distributing its game and handling the payment distribution. After directly distributing Fortnite on Mac and PC, Epic Games is now “intimately familiar” with the cost of running such a system. So, it is looking to maximize its own revenues and profits which it can use for development purposes.
“The 30 percent store tax is a high cost in a world where game developers’ 70 percent must cover all the cost of developing, operating, and supporting their games,” Sweeney says. “There’s a rationale for this on console where there’s enormous investment in hardware, often sold below cost, and marketing campaigns in broad partnership with publishers.”
Fortnite is massively popular on iOS where the game has generated over $100 million in revenue for Epic Games. However, the company would not have been able to take a similar approach to the game’s release on iOS due to restrictions imposed by Apple. The Cupertino company does not allow for installation of apps and games from any other third-party source other than the App Store. This forced Epic Games to release Fortnite through the App Store for iPhone and iPad and give Apple a 30 percent cut for all IAPs made by players inside the game.
Due to the open nature of Android, Google allows installation of apps from third-party sources other than the Play Store. Due to this, Epic Games is able to bypass the Google Play Store to release Fortnite through its own installer.
Epic Games is confident about Fortnite for Android being as popular on the platform as it is on iOS. The game will be available on a multitude of Android devices which will be able to run the game without any performance or stability issues.
[Via The Verge]