Tim Cook Says the iPhone X Was the ‘Most Popular iPhone’ in the Quarter

iPhone X model number

On Tuesday, Apple announced its latest quarterly earnings. After that, the company’s CEO and CFO sat down to take some questions and go over the results in a Q&A session.

Part of the conversation included how well the iPhone did for the quarter, which, as it turns out, did very well. According to CEO Tim Cook, the iPhone X was the most popular iPhone during the quarter. Total iPhone revenue was up 20 percent year-over-year, with Cook saying that the active iPhone user base has climbed another double digits thanks to “switchers, first-time smartphone buyers, and existing customers”.

“iPhone had a very strong quarter. Revenue was up 20 percent year-over-year, and the active install base grew by double digits, driven by switchers, first-time smartphone buyers, and our existing customers. iPhone X was the most popular iPhone in the quarter once again, with a customer satisfaction score of 98 percent according to 451 Research.”

Chief Financial Officer Luca Maestri weighed in, talking about the iPhone’s customer satisfaction rating. Across all the devices, customer satisfaction is up to 96 percent at this point.

“The latest survey of U.S. consumers from 451 Research indicates that across all iPhone models, customer satisfaction was at 96 percent. Combining just the iPhone 8, 8 Plus, and iPhone X, it was even higher at 98 percent. Among business buyers who plan to purchase smartphones in the September quarter, 81 percent plan to purchase iPhones, up three points from the last survey.”

So, despite some reports that stated the iPhone 8 or iPhone 8 Plus had outsold all other iPhone models, it looks like the iPhone X is retaining its top spot for a bit longer.

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