Netflix Testing Removal of In-App Subscription from iOS App in 33 Countries

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Netflix has removed the ability for new users to sign up for its service via its iOS app. The company has done this so as to avoid paying Apple the 30 percent cut every time a new user signs up for Netflix using its iOS app. 

Netflix is currently testing in-app payment removal in 33 countries. This includes markets like France, Canada, Germany, India, Japan, the U.K., Italy, and South Korea.

Netflix has been testing the removal of IAPs from its iOS app since June and in the initial phase, the test was limited to just 10 countries. Since August, Netflix furthered widened the scope of the test to include 33 countries.

Netflix has already removed the ability for new users to sign up for its service via its Android app.

Netflix says the test is expected to last until September 30. Up until this point, new or returning Netflix users will be unable to sign up or renew their subscription through the iOS app. Instead, they will be redirected to Netflix’s mobile website.

“During this time, customers in these countries may experience any of the following when launching the Netflix app on an iOS (mobile or tablet) device: 1. Ability to sign up in app with only iTunes Mode Of Payment. 2. Ability to log into Netflix but not sign up (sign up only via mobile browser),” he wrote. “We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like. Based on what we learn, we work to improve the Netflix experience for members everywhere.” — a Netflix customer support informed TechCrunch.

Netflix is one of the many subscription-based companies which is mulling removing IAPs from its app to avoid giving a share of its revenue to Apple. Spotify is one such service which has already removed the ability for new users to sign up for its service using its iOS app. Instead, it redirects such users to its website thereby avoiding the need to pay Apple a 30 percent share of its revenue generated through iOS.

[Via TechCrunch]