Netflix is Testing Video Promotions Between TV Episodes

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There are a lot of different TV shows available to stream on Netflix, and the service is testing out a way to maximize promotions while you binge away.

TechCrunch (by way of Cord Cutters News and threads on Reddit) reports on Friday that Netflix has confirmed it is testing, with a small percentage of users, a new way to promote its content while viewers watch TV episodes. Netflix’s great idea is to offer up video promotions in between each episode, which actually removes the information pertaining to the next episode. Netflix’s tests currently show personalized video content with recommendations on what to watch next. (Even though what you probably want to watch next is the subsequent episode of the TV show you’re watching.)

According to the report, the test is currently live for a small percentage of the global audience. However, some of those who have run into the new “feature” are certainly not happy with it:

Meanwhile, here’s Netflix’s statement on the matter:

“At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.

In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.”

Netflix has a lot of tests that run every year. That includes new plan options as well, which we heard about earlier this year and a potential “Ultra” plan option.

Our Take

If Netflix is listening to feedback, it sounds like this is an element of the streaming service’s promotional effort that will hopefully never see a broad launch. Meanwhile, if you want to see some tips and tricks for the best possible viewing experience while using Netflix, check this link.

[via TechCrunch; Cord Cutters News; Reddit]