What Will Apple Call the 2018 iPhones?

What Will Apple Call Its 2018 iPhones?

Until last year, the naming convention for the next iPhone was quite predictable. However, with the launch of the iPhone X to mark the 10th anniversary, it has made it a lot more difficult to predict what Apple will call its 2018 iPhones.

The Options

Here are some of the names that Apple could call the 2018 iPhones.

1. iPhone X (2018), iPhone X Plus, iPhone 9
2. iPhone X2, iPhone X2 Plus, iPhone 9
3. iPhone XS, iPhone XS Plus, iPhone 9
4. iPhone XI, iPhone XI Plus, iPhone 9
5. 5.8-inch iPhone, 6.5-inch iPhone, 6.1-inch iPhone
6. 5.8-inch iPhone Pro (2018), 6.5-inch iPhone Pro (2018), 6.1-inch iPhone (2018)

Apple is widely expected to launch three iPhone models this year as well. But unlike last year, where it launched only one flagship model, the iPhone X, this year Apple is expected to launch two flagship models: a 5.8-inch iPhone model with OLED screen, the successor or next generation iPhone X and a bigger 6.5-inch iPhone model with OLED, the Plus version of the next generation iPhone X. In addition to the iPhone X models, Apple may also launch a cheaper 6.1-inch iPhone with LCD screen.

Here a quick look at the new features and improvements we can expect in the 2018 iPhone models as we had summarized in our 2018 iPhones rumor roundup post:

2018 iPhone X Features:

  • Same design as existing iPhone X
  • Improved Face ID with faster unlock times
  • Faster internals with more RAM
  • Improved dual-camera setup
  • Improved battery life
  • Fast charging
  • Estimated price ~$899

2018 iPhone X Plus Features:

  • Same design as iPhone X
  • Bigger display
  • Face ID
  • Faster internals with more RAM (4GB)
  • Improved dual-camera setup
  • Will offer better battery life over iPhone X
  • Fast charging
  • Estimated price ~$999

2018 LCD iPhone Features:

  • Same design as iPhone X with a few compromises
  • Slightly inferior build quality and thicker surrounding bezels
  • Face ID
  • 3GB RAM
  • Single camera at the rear
  • Dual-SIM functionality in limited markets
  • Estimated price ~$600-700

Based on the marginal improvements, they should ideally be called iPhone XS, iPhone XS Plus, and iPhone 8s, but it would be difficult to pronounce them. I also agree with Ken Segall, Apple’s former advisor and creator of the iconic Think Different campaign, who had said that using “S” in the model number sends a “weak message” telling potential consumers to hold off till the next major update. He wished Apple never created a “4S.”

I also don’t think Apple is going to continue using Roman numerals. Though some people call it the iPhone X with the letter X, it was a good idea to mark the 10th anniversary of the iPhone. But it wouldn’t sound good to continue using it.

Apple is also probably tempted to just call them the iPhone, just like it did with the iPad a few years back but the 6.1-inch LCD iPhone model makes it tricky as Apple would probably like to promote the OLED iPhone models as the flagship and premium models. Unless Apple opts for a radically different naming convention and calls them 5.8-inch iPhone Pro (2018), 6.5-inch iPhone Pro (2018), 6.1-inch iPhone (2018).

Apple could go for option 2 (iPhone X2, iPhone X2 Plus, iPhone 9). It will at least solve the problem for the next 10 years. But it would mean that it would have to pronounce ‘X’ as a letter rather than the roman numeral.

So in my opinion, option 6 (5.8-inch iPhone Pro (2018), 6.5-inch iPhone Pro (2018), 6.1-inch iPhone (2018)) makes the most sense as Apple won’t need to worry about naming conventions going forward.

Take the poll below and let me know what you think, and feel free to use the comments section to explain the reason for your choice.