WhatsApp has taken the first step towards generating revenue from its platform with the launch of its WhatsApp Business API. The company had initially announced WhatsApp Business last year and made it available to only a selected few organization and companies.
Now, the company is using the same platform smartly to generate revenues for itself. Using WhatsApp Business APIs, customers can easily and quickly interact with businesses over WhatsApp and get the information they require easily. Any messages sent by businesses will be free for up to 24 hours. After that though, WhatsApp will charge them a fixed rate for every message sent after that. The pricing for the same varies from country to country.
Businesses will only be able to send messages to customers who contact them first, though the API will allow them to send out shipping notifications, tickets, and other such messages.
Below are the new tools that WhatsApp has unveiled today for businesses:
- Request helpful information: When you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information on WhatsApp.
- Start a conversation: You may see a click-to-chat button on a website or Facebook ad to quickly message a business.
- Get support: Some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.
By charging businesses for certain messages they send, WhatsApp is ensuring that they don’t end up misusing the platform for spamming users and sending them irrelevant messages. And by charging businesses for being slow to reply to their customers, WhatsApp is ensuring that the customer response time on its platform is always speedy and quick. This is a model that will soon possibly be adopted by other similar B2C communication services out there.
WhatsApp for Business currently has over 3 million users and has remained free to use since its launch last year. This will soon change though and WhatsApp is also working to expand its business tools to more companies.[Via WhatsApp]