Apple Pay continues to expand in the United States, and it looks like Apple has a pretty high bar in mind for the end of 2018.
In a new report from Fortune, Apple’s Vice President of Apple Pay, Jennifer Bailey, outlines that the company expects the mobile payment option to be available in 60 percent of retail locations within the United States by the time 2018 comes to a close.
“Apple expects that Apple Pay will be in 60% of U.S. retail locations by the end of the year, Bailey said. The Apple Wallet is now in 24 countries, with even faster growth outside the United States. Owners of iPhones can enter public transit with the Apple Wallet in 12 cities worldwide, including Tokyo, Beijing, and Shanghai via closed loop technology and London and Moscow via open loop technology. Transit adoption has reached particularly high penetration in Tokyo, Bailey said.”
Apple Pay has expanded to 24 different countries across the globe since its debut back in 2014. The rollout hasn’t been as quick as Apple may have liked, but there are a variety of deals the company has to make within those specific regions, with banks and regulators. But it’s not just about mobile payments, either, as Apple focuses on its Wallet app.
The report outlines the company’s goals for the new Wallet experience, which could facilitate hotel room keycard functions, customer loyalty programs, digital student identification cards (which launches next week), and more.
Apple appears to be on a good streak in that regard. Just recently it was confirmed that 7-Eleven was rolling out Apple Pay support in over 10,000 retail locations in the United States. CVS, one of the largest pharmacy chains in the U.S., is launching support for the mobile payment option as well.
How often do you use Apple Pay on a regular basis?