In December of 2017, Apple made the first move to acquire the music recognition service Shazam.
In February of this year it was announced that the European Commission would be investigating the planned acquisition, which slowed things down quite a bit. But here we are and things are finalized, following the approval from the EC. Apple has just announced on Monday that the acquisition is final, and some big changes are in store.
“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere,” said Oliver Schusser, Apple’s vice president of Apple Music. “With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”
First and foremost, going ad-free. Up until this point, Shazam offered two versions of the app. One was an ad-supported option, which was free. There was also an option to pay to get rid of ads, too, what the service called “Encore”. However, Apple has announced that it will be making the service ad-free for all users.
“Shazam lets users identify songs simply by listening to the music playing around them. The app will soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption.”
There is probably going to be further changes down the line. Right now you can tag songs for Apple Music and Spotify integration, but now that the acquisition is finalized it’s possible that Spotify integration will get the boot at some point in the future.
How often do you use Shazam?[via Apple]