Apple Watch Series 4 Takes Center Stage in ‘Better You’ Ad

Apple shares 'Better You' Apple Watch Series 4 ad

The Apple Watch Series 4 (and iPhone XS/XS Max) go on sale today, so it makes sense that Apple is starting to rev up that marketing arm.

On its official Canadian YouTube channel, Apple has published a brand new ad called “Better You”. It’s a short ad, coming in at just 30 seconds, but it primarily focuses on the Apple Watch Series 4 and what the new wearable has to offer. That includes staying more active, staying healthy, and staying connected. Here is how Apple describes it:

“Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It’s all new. For a better you.”

You can check out the new ad below.

The Apple Watch Series 4 changes quite a bit from previous models, moving some features around, like the microphone, making the speaker even louder, and, most importantly, shrinking the bezels and making the screen even bigger. The device will gain the ability to take an ECG test as well, what is promoted as one of the best new features for the smartwatch. The new wearable has been reviewed quite favorably, with positive feedback from new owners as well.

The Apple Watch S4 starts at $399 and goes up from there, and it’s available in a variety of colors and with plenty of different watch bands to choose from.

Did you already pick up your Apple Watch Series 4? If so, what do you think of Apple’s newest smartwatch?