Apple’s Newest Ad, ‘Growth Spurt’, Features Photography With the iPhone XS Max

Apple's new "Growth Spurt" ad for the iPhone XS Max

Whether or not Apple staggered the launch of the iPhone XS and iPhone XR on purpose in an effort to capitalize on the separation of launch dates, Apple is surely not going to slow down on marketing the newest flagship iPhones anytime soon.

Leading into the weekend, Apple has shared a new ad for the iPhone XS and iPhone XS Max, this one entitled “Growth Spurt”. This particular ad has a special place in this writer’s heart because it stars, however briefly, an awesome corgi. Otherwise, the rest of the ad sees real life things, like the aforementioned adorable pup, a fish, a cookie, Mario from Super Mario Run, a toddler, and other items getting larger after they have been photographed with the iPhone XS Max.

This video, as noted on Friday by AdWeek, features the song “Catch My Breath” by Confidence Man and was directed by John Hillcoat. It measures in at about a minute in length and you can watch it below.

Apple has published a few different videos starring their latest flagship smartphones, including “Everything to Know in :54” about the iPhone XS and XS Max. This latest ad will likely see Apple getting a bit more creative with their ads, as we have come to expect from the company over the years.

[via AdWeek]