On Wednesday, September 12, Apple is going to host an event where it is expected the company will announce three new iPhones.
Two of those iPhones (measuring in at 5.8 and 6.5 inches) are going to be equipped with OLED displays, while the third, measuring in at 6.1 inches, will have an LCD panel. Those details have been known for quite some time now, but there has been plenty of speculation swirling around when it comes to the names of these devices.
Recently, a report that included an image of the 5.8- and 6.5-inch 2018 iPhones surfaced, and along with that image came the word that both of those devices would be called the “iPhone XS”, going as far as saying that only the size will be the differentiator in the naming scheme this year. However, it turns out that might not be the case after all.
According to a report from 9to5Mac, Apple has decided to go with “iPhone Xs Max” for the 6.5-inch OLED iPhone coming down the pipe. It seems that this naming decision was a recent discovery, which would line up with earlier rumors suggesting Apple hadn’t quite nailed down what it wanted to call the new iPhones.
“Included in our reporting last week was the new detail that “iPhone Xs” will be the name of Apple’s new OLED models while confirming two size options and a new gold finish for the stainless steel sides. We’ve since learned that Apple will likely use “iPhone Xs Max” as the marketing name for the larger version of the new models.”
It was previously reported that Apple was planning on dropping the “Plus” brand from the 2018 iPhone lineup altogether, so this would appear to be the reason why. Unfortunately, other than the name, this report doesn’t include any additional information just yet. We’ll have to wait and see what Apple goes with next week.
I’d like to think that “Plus” sounds better than “Max”, just by default, but apparently we’re going to live in a world where the “iPhone excess” isn’t bad enough, but now we can have maximum excess, too.