Which means it’s time for Apple executives to get out there and start talking about those new devices, like the new wearable. Apple’s chief designer, Jony Ive, recently sat down with The Washington Post to talk about the newest smartwatch, and how important he believes it is, or will be. As is par for the course, Ive talks about the major selling features of the Series 4, including the electrocardiogram (ECG) testing feature. This is the first time a feature like this has been available in a wrist-worn device, which is obviously a pretty big deal overall.
“Every bone in my body tells me this is very significant,” Ive said in an interview in the Steve Jobs Theater at Apple’s headquarters following the event. Ive, like the former Apple CEO who was his close friend, speaks of Apple innovations with fervor. The new watch “will be a more marked tipping point in understanding and adoption of the product.”
Interestingly enough, Ive also took some time to talk about how Apple plans on separating the Apple Watch from the iPhone, which will become increasingly more prominent as Apple continues to improve the smartwatch’s cellular connectivity. Moving forward, Apple’s wearables future will more than likely extend from the Apple Watch, but Ive isn’t giving anything away just yet.
“Ive won’t give away how Apple wearables could spiral beyond the watch, though company watchers expect an augmented reality device could be in the works. He hints that the watch, on the other hand, could evolve in the years to come.
“The clues for the future are when you can have a high degree of confidence that you personally are connected to the Net — not your phone, you,” said Ive. Sporting a new watch with a white rubberized band, Ive said the gadget has helped him lessen his dependence on his phone.”
One final other tidbit from the interview: Ive sees the Apple Watch as a way to reduce dependency on the iPhone. Specifically, while the bigger display in the Apple Watch Series 4 makes navigating content easier, it’s not as big as the iPhone’s, which means that getting stuck on a social media loop won’t be as easy.
“The screen size isn’t so expansive that you somehow feel you’ll fill every minute browsing whatever you browse, whether it’s your social media, ” said Ive. He added: “It addresses that functional imperative of being able to be in touch.”
Check out the full interview through the source link below.
[via The Washington Post]