The iPhone XS and iPhone XS Max might have failed to stir up interest during their pre-orders last week but that has not stopped consumers from lining up outside of Apple Stores across the world. Despite the lack of hype, queuing up outside of Apple stores during the time of a new iPhone launch has become a yearly tradition for many.
In Singapore particularly, interested consumers have already started queuing up in front of Apple’s flagship store in Orchard Road for the launch of the iPhone XS and iPhone XS Max tomorrow.
Scenes outside Apple Store in Orchard Road ahead of the iPhone XS, XS Max and XR launch tomorrow morning. Movement is orderly and security briefing those in line on the do’s and don’ts. We’re looking at a long long wait for those in the queue. pic.twitter.com/my07JLrStB
— Matthew Mohan (@MatthewMohanCNA) September 20, 2018
While the iPhone XS and iPhone XS Max have been praised for their improved displays, camera, and battery life, they are a modest upgrade over the iPhone X from last year. Plus, when compared to the $750 iPhone XR, it becomes even more difficult to justify the steep price tag of the iPhone XS and iPhone XS Max.
The iPhone XS and iPhone XS Max will likely do well in developed economies like Singapore, Dubai, the United States, and the U.K.
The iPhone XS and iPhone XS Max feature big, bright OLED panels, A12 Bionic chip, a dual-camera setup with Smart HDR technology, and improved battery life.
Have people started queuing up outside of Apple stores in your city? Are you going to queue up outside an Apple Store for the launch of the iPhone XS tomorrow?
Update: Lines have now started forming across Apple Stores in other parts of the world as well.
Berlin Apple Store line for tomorrow release pic.twitter.com/BxJavgxCgT
— Fernando Montoya (@montogeek) September 20, 2018
— Asuka (@asuka_xp) September 21, 2018
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The first Apple store in suzhou will open in 5 minutes pic.twitter.com/FihMZgbTTa
— 纾黎 (@b9SbWidi7VTjipz) September 21, 2018