Apple Announces New MacBook Air With 13.3-Inch Retina Display

The latest Apple event is ongoing, and this time around the company is announcing the newest Mac products.

Apple on Tuesday officially announced the newest MacBook product. As expected, the new machine is bringing up-to-date specs and hardware to the table. Apple started things off talking about the popularity of the Mac, with over half of Mac buyers being new to the mix. 100 million Macs are now out there in the wild now, which is a major milestone for the company. And, of course, Cook promoted the fact that Apple’s Mac boasts a ridiculously high customer satisfaction rating.

After Cook went through the introductory steps, including a refresh of the recently released macOS Mojave and the new macOS App Store, the company went into the new hardware.

Cook talked about Steve Jobs pulling the MacBook Air out of that envelope years ago, talking about how it changed the industry across the board. The company’s current CEO went on about the original MacBook Air’s features, including the battery life, the design, and how it “redefined the modern notebook” in the process. Cook tells those watching what everyone already knows: the MacBook Air is the most beloved notebook.

And now it’s time for the new MacBook Air, according to Cook, which takes the “MacBook Air experience even further” in regards to what customer want. And that begins with the new Retina display.

Apple says the new MacBook Air has been redesigned from the ground up, and “carefully refined”. The new MacBook Air’s Retina display is vastly improved over the original version. The new Air’s display glass is right to the edge of the enclosure, with borders that are 50% narrower. It has a 13.3-inch display. The display has over 4 million pixels, which should make text and images more detailed.

The FaceTime HD camera is still at the top of the display (which obviously supports Group FaceTime). The MacBook Air also features Touch ID. (It doesn’t have the Touch Bar, though.) The Touch ID sensor is embedded right in the keyboard and has its own dedicated key, and the new MacBook Air features Apple’s proprietary T2 chip for added security. The T2 processor has an audio controller for wide-stereo sound, and an always on processor that allows for “Hey Siri” support.

The new MacBook Air has the “latest generation keyboard”, which has four times the stability over the previous generation. It is still the butterfly design. The individual LEDs offer keyboard backlight. The new Force Touch trackpad has 20% more surface area, with pressure sensing capabilities and haptic feedback.

The new MacBook Air is 25% louder and two times more bass. It has three microphone array for better audio calls. It also improves voice recognition of Siri as well. The new MacBook Air has a pair of Thunderbolt 3 ports.

There is an eighth-generation Intel Core processor under the hood. It supports up to 16GB of RAM. SSDs are up to 1.5TB in capacity and 60% faster than the previous model. And as far as battery life is concerned, the new MacBook Air offers up to 12 hours of wireless web browsing. 13 hours of iTunes movie playback.

The new Air has 17% less volume than its predecessor, making it even more portable. It is “incredibly thin”, just 15.6mm. 10% thinner than the previous Air. The new MacBook Air weighs only 2.75 pounds.

The new MacBook Air uses aluminum alloy for its case. It is 100% recycled aluminum, as a result.

The new MacBook Air starts at $1,199 for 8GB of RAM.

Orders start today, and it goes on sale Wednesday, November 7.

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