Apple’s event in Brooklyn, New York, is now over. And, as is par for the course, the company has shared the videos it originally showcased at the event on its YouTube channel.
The new videos are the marketing reels the company put together to showcase its newest devices. That includes promo videos for the 2018 iPad Pro lineup, the new, more powerful Mac mini, as well as the newest MacBook Air — which now boasts a Retina display for owners to stare at. All of these devices are now up for preorder, and they will officially go on sale on Wednesday, November 7.
First up, a “behind the Mac” showcase, which Apple used to kick things off before it started talking about the brand new MacBook Air. We can see a variety of people out there using MacBooks, which Apple hoped would showcase just how important its laptop lineup has been over the years. We also get to see plenty of light up logos.
Here’s the video, which Apple describes as such:
“Behind the Mac, people with passion are changing the world for the better.”
Next up, the new MacBook Air itself. The first promo video is short, measuring in at under 40 seconds, and this is how the company introduced the new machine before discussing the nuts and bolts. Here’s how Apple describes it and then the video itself:
“Take a peek at the new MacBook Air. It’s even thinner and lighter, with a brilliant Retina display, Touch ID, a powerful eighth-generation Intel Core i5 processor, the latest-generation butterfly keyboard, and the Apple T2 Security Chip. And with an enclosure made with 100% recycled aluminum, it’s the greenest Mac ever.”
The second video is a full introduction for the new MacBook Air. Apple’s description hits the same beats as the first video. The video itself, though, measures in at over two minutes and really showcases the new device.
“The new MacBook Air brings many of our most advanced technologies to this iconic design for the first time — including a brilliant Retina display, Touch ID, a powerful eighth-generation Intel Core i5 processor, the latest-generation butterfly keyboard, and the Apple T2 Security Chip. And with an enclosure made with 100% recycled aluminum, it’s the greenest Mac ever.”
The Mac mini gets a minute-long video of its own. Apple upgraded just about everything it could with the new desktop machine, bolstering its specs in all the right ways and improving its performance over the aging older model.
“The all-new Mac mini is re-engineered in no small way. With new eighth-generation 6-core and quad-core processors, faster 2666MHz DDR4 memory, lightning-quick all-flash storage with up to a 2TB SSD, four Thunderbolt 3 (USB-C) ports, HDMI 2.0, and available 10Gb Ethernet, this is the most powerful and versatile Mac mini yet.”
And, finally, the two promo videos for the 2018 iPad Pro lineup, which includes 11- and 12.9-inch models. These new devices drastically slim down the bezels, ditch the Home button (and the headphone jack), and add a TrueDepth camera system for Face ID support. They also introduce a new Apple Pencil that charges wirelessly when it’s magnetically connected to the side of either new model.
“Meet the new iPad Pro. The biggest change to iPad since iPad. Now with an all-screen design with Liquid Retina display, Face ID, A12X Bionic chip, USB-C, Smart Keyboard Folio, and a redesigned Apple Pencil.
Song: “Voilà” (feat. Gucci Mane, Wale) by N.E.R.D.”
Meet the new iPad Pro. The biggest change to iPad since iPad. Now with an all-screen design with Liquid Retina display, Face ID, A12X Bionic chip, USB-C, Smart Keyboard Folio, and a redesigned Apple Pencil.
Song: “Voilà” (feat. Gucci Mane, Wale) by N.E.R.D.
And the second, longer promo video for the 2018 iPad Pro lineup:
“iPad Pro is all new, all screen, and all powerful. Now with an edge-to-edge Liquid Retina display, Face ID, and an A12X Bionic chip, and introducing the new Apple Pencil and Smart Keyboard Folio. It’s like a computer, unlike any computer.”
So, what do you think of Apple’s new products? Are you picking up any of them?