Apple Will Reportedly ‘Give Away Original Content’ to Device Owners Via TV App

The TV app has been a staple for Apple for quite some time, offering up a variety of content, from owned movies and TV shows through iTunes, as well as a way to keep tabs on various sports.

The app will apparently be a crucial part of the company streaming content efforts as well, according to a report on Wednesday from CNBC. The publication states, citing information gathered from unnamed sources, that Apple is planning on using the TV app as a means to distribute at least some of its original streaming content to device owners at no additional cost to them. Basically, folks who own Apple products won’t have to pay a monthly subscription cost to access some of that content.

“Apple is preparing a new digital video service that will marry original content and subscription services from legacy media companies, according to people familiar with the matter. Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed “TV” application, said the people, who asked not to be named because the details of the project are private.”

This new app, which will be revamped to handle the additional content, will also offer up the ability to sign up for other streaming services, like HBO or Showtime, with an additional cost. This will effectively copy what services like Hulu and Amazon already offer atop their own streaming plans, allowing customers to bundle services together for a single monthly fee.

This new report also echoes what we heard earlier this year in a separate report, that Apple is planning on offering up subscription service access directly through the TV app. According to this newest report, Apple’s planning on launching the new app and its available content in the early part of 2019.

There is still no word on what, if anything, Apple will provide to folks who want to watch the company’s original programming but don’t own Apple products, whether it comes to a monthly subscription or access to that content.

Our Take

While none of this is official, it’s all starting to take a bit of shape. It has been several years since Apple started its original streaming content initiative, but it looks like we’re going to have to wait a bit longer to get a definitive look at how Apple is going to distribute this content.

Are you looking forward to any of this?

[via CNBC]

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