iPhone XS and iPhone XS Max Might Be Expensive But They Posted Higher Launch Week Sales than iPhone 8

Gold iPhone XS Max Unboxing Photos

As per analytics firm Flurry Mobile, the iPhone XS and iPhone XS Max had a market penetration of 0.42 percent and 0.68 percent, respectively putting them ahead of the iPhone 8 and iPhone 8 Plus from last year post their launch week sale.

In pure percentage terms, the iPhone XS and iPhone XS Max managed to capture 45 percent more market share than the iPhone 8 and iPhone 8 Plus did after their launch week. This is despite both devices carrying a far higher price tag.

iPhone US penetration by model

The higher price tag also translated into Apple generating 7 percent more revenue during the launch week of the iPhone XS and XS Max compared to the combined first week revenue generated by the iPhone 8, iPhone 8 Plus, and iPhone X. The iPhone XS first week revenue also included the revenue generated by the discounted iPhone X.

The strong sales of the iPhone XS series is currently being driven by early adopters who upgrade to the latest iPhone every year and pay little heed to its retail price. Flurry believes that the strong sales of the iPhone XS and iPhone XS Max will continue throughout the holiday season.

The data also points to the iPhone 7 being the number 1 in terms of market penetration with a market share of 15.40 percent. This is followed by the iPhone 7 Plus and iPhone 6s with a share of 12.73 percent and 12.40 percent, respectively.

The report does not compare how the iPhone XS and iPhone XS Max sales compare to that of the iPhone X. That would have been a more interesting comparison and given a clear picture of whether the iPhone XS has turned out to be more popular among consumers or not.

It will be interesting to see how the cheaper $749 performs during its launch week. The device is going to attract a lot more customers since it features a lower price tag while still offering almost the same experience as the iPhone XS and iPhone XS Max.

Did you buy the iPhone XS or iPhone XS Max during the launch week itself? Or are you waiting for some deals on it to pull the trigger?