Apple continues to land some high-profile deals for its upcoming original content initiative, and today brings yet another report saying as much.
According to a report from Variety on Tuesday, Steve Carell (40 Year-Old Virgin, The Office) has joined the cast of Apple’s upcoming morning show drama. The title of the show has yet to be revealed, but it is known that Reese Witherspoon (Big Little Lies, Legally Blonde) and Jennifer Aniston (Friends, We’re The Millers) are on board with the project as well.
Carell’s role has already been nailed down as well, according to the report. The actor will be playing the role of Mitch Kessler, an “anchor who is struggling to maintain relevance in a changing media landscape”.
At this point in time, Apple has already ordered two seasons for the morning show drama, with each season consisting of 10 episodes each. The show is loosely based on the book “Top of the Morning” written by Brian Stelter and published in 2013. It details the recent rivalry between NBC’s Today show and ABC’s Good Morning America.
The morning show drama was actually Apple’s first major drama to be nailed down for its original content effort. It was highly sought after by other networks and platforms, but news that Apple landed the project broke back in November of last year. It will be one show among many, which recent rumors have suggested Apple will “give away” to owners of Apple products, rather than having them subscribe to yet another service.[via Variety]