In an announcement that’s going to surprise many, Amazon and Apple have tied hands to bring Apple Music to the former’s Echo devices. Starting mid-December, Amazon Echo devices will be able to stream songs from Apple Music.
Given that Amazon has its own music streaming service which competes with Apple Music, it is surprising and strange to see both companies work together in this aspect. Nonetheless, Apple Music integration with Amazon Echo devices will greatly benefit consumers.
Even better, Apple Music integration with Echo is not going to be half-baked. Echo owners will be able to ask Alexa to play songs from specific artists, album, genres, playlists, and the Beats 1 station.
“Music is one of the most popular features on Alexa—since we launched Alexa four years ago, customers are listening to more music in their homes than ever before,” said Dave Limp, senior vice president, Amazon Devices. “We are committed to offering great music providers to our customers and since launching the Music Skill API to developers just last month, we’ve expanded the music selection on Alexa to include even more top tier services. We’re thrilled to bring Apple Music – one of the most popular music services in the US – to Echo customers this holiday.”
To enjoy Apple Music on your Amazon Echo, you will first have to enable the relevant Alexa skill and then sign in with your Apple account to complete the integration process. Amazon did not mention if Apple Music integration with Echo would also be available on smart speakers from other companies like Bose, Sonos etc.
It is definitely great to see Amazon bring Apple Music integration to Amazon Echo devices. This will instantly make the streaming service available to a wider set of audience and also help existing Apple Music subscribers get more out of their money.