Apple Pay has officially expanded to its 30th and 31st markets this week.
As was first reported on Wednesday by Forbes, Apple Pay is now available in Kazakhstan. Unlike some other markets, the launch in Kazakhstan is supported by multiple banks: ForteBank, Sberbank, Bank CenterCredit, Halyk Bank, Eurasian Bank, and ATFBank. Mastercard and Visa are both supported, technically, but that support may vary bank to bank.
According to the initial report, Kazakhstan is one market that has accepted contactless payments in a big way, as other international markets have done for years. As it stands, upwards of 65 percent of card terminals already support this type of payment method, as banks expand NFC capabilities across the country. That should make Apple Pay an easy option for customers with supported iPhones, Macs, iPads, and Apple Watches.
Kazakhstan’s launch market joins Belgium today, which also welcomed Apple Pay this week. In that case, customers in Belgium can find Apple Pay support from BNP Paribas Fortis, along with its subsidiaries, Hello Bank and Fintro. Visa and Mastercard cards are also supported in that region as well.
Apple Pay recently launched in Germany, and the mobile payment option is coming soon to Saudi Araia as well.
Apple still has a lot of untapped markets to reach, but rolling out in areas where contactless payments are already a big deal certainly makes sense. It may make negotiations with banks easier, too. The company hasn’t always had the best of luck expanding its mobile payment option in some regions, after all.Like this post? Share it!