Apple has acquired a music firm from London called Platoon. The company was co-founded in 2016 by Denzyl Feigelson and LoveFilm co-founder, Saul Klein. Feigelson had previously worked at Apple for over 15 years managing artist relations and live events for the company. He had also founded Artists Without a Lable which later turned into AWAL.
Platoon is known for finding talented artists in the US and the UK in early stages of their careers who have then gone on to rock the global music charts. It has worked with artists like Billie Eilish and UK stars like Stefflon Don and Jorja Smith.
At Apple, Feigelson will be leading Platoon’s 12 member team from the latter’s Tileyard HQ in London. The acquisition from Apple will allow Platoon to achieve its goals of discovering and helping new artists.
A source close to Platoon told MBW: “The Apple deal gives Platoon the backing and resources to accomplish its vision and continue its goal to develop original music and visual content – while leaving artists free to sign with who they want and distribute their music where they want.”
The acquisition will allow Apple to offer young and emerging artists a platform through Apple Music. It will also help the company in becoming the platform to listen to music from young and emerging artists. There’s no word on how much the acquisition deal was worth and what its terms were.