Apple is more than likely going to mark the early stages of 2019 as a major milestone as it launches its first major streaming platform.
The majority of the pieces are certainly already in place. The company isn’t a stranger to original programming, as it already has Planet of the Apps out there in the wild, along with a reworked version of Carpool Karaoke. But things will get serious for Apple when it starts launching the variety of original programming sometime soon, including the morning show drama starring Reese Witherspoon and Jennifer Aniston — among many others.
Working towards that goal, Apple has hired another key figure to bring its streaming efforts to fruition. As was reported on Wednesday by The Hollywood Reporter, Apple has hired Tamara Hunter, formerly of Sony, to be the company’s Head of Casting. Hunter will be reporting directly to Jamie Erlicht and Zack Van Amburg, both of which were hired back in June of 2017 to head up Apple’s original programming efforts.
As head of casting, Hunter will be overseeing the roles that need to be filled in Apple’s original programming, both in television shows and in movies. Apple has already made it pretty clear that movies are another major focal point for the company, as it recently landed a major partnership with the production studio A24.
As for what Apple is working on at this point, it’s a lot of early reporting and no confirmations or announcements from Apple. That includes, most recently, the report that Apple was currently bidding on an Israeli-based TV Show titled Nevelot, which would be adapted for a U.S.-based audience and star Richard Gere.