Remember iTunes Ping? It was Apple’s attempt to build a social network from scratch within iTunes. It didn’t pan out.
And while Apple Music’s Connect feature was similar, it wasn’t exactly the same. It did allow for a social aspect to the platform, but more about an artist posting something and then folks liking it and/or commenting on it. A bit different, but it looks like the two features will share the same fate after all.
As was first reported on Thursday by 9to5Mac, Apple has informed artists that there is a big change coming down the pipe. Specifically, Apple Music is dropping Connect posts from artists pages altogether, and the Connect posts will no longer show up in the For You section, either. And, if that wasn’t enough, Apple is going to stop artists from publishing content to Connect beginning today, December 13.
Content can still be searchable, though, up until today’s date. That will remain until May 24, 2019, when even the ability to search for Connect content will shut down:
“We’ve made a few changes to Apple Music that we’d like to tell you about.
We’re always looking for ways to enhance our focus on artists and help them better connect to fans. So we’ve given Artist Pages an all-new design and added new, personalized Artist Radio.
Today we’re streamlining music discovery by removing Connect posts from Artist Pages and For You. This means you’ll no longer be able to post to Connect as of December 13, 2018, but all previously uploaded content will still be searchable until May 24, 2019. You can still create Artist Playlists with the latest version of Apple Music.”
Connect’s presence has been dwindling within Apple Music for quite some time. It used to have its own dedicated tab, for instance, but that hasn’t been the case for awhile. Interestingly, while many artists haven’t updated their Connect pages in quite some time, others still do. A couple of the artists that I follow (not that I remember following them at all) still publish to Connect on a semi-regular basis. One of them has even been publishing weekly recently, adding “throw back Thursday” posts and music videos.
Still, Connect has been fading out for quite some time so it’s not surprising to hear that Apple is winding it down in an official capacity.