Apple is continuing its heavy marketing push of the iPhone XR by promoting it through an App Store editorial. The editorial from Apple highlights apps like HBO Now, Pocket Casts, 1Password, and other apps whilst also promoting how one can enjoy these apps more on the iPhone XR.
Apple says in its editorial that the iPhone XR is packed with “cutting-edge upgrades” which includes a “breakthrough camera system with Depth Control”, an “all-new Liquid Retina Display, faster Face ID”, and a powerful A12 Bionic chip.
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Apple is also highlighting through the App Store editorial how the iPhone XR will allow one to better enjoy apps like Sky Guide, Wonderscope, HBO Now, and more.
The App Store editorial is currently being shown to iPhone owners in the United States. You can find the App Store editorial over here.
Apple has been heavily promoting the iPhone XR and the iPhone XS in the recent weeks. The company first started highlighting the iPhone XR with its discounted trade-in value of $449 on its website before adding the iPhone XS to its homepage as well at its discounted trade-in value of $699.
The company has taken an aggressive approach to marketing the iPhone XS and iPhone XR in recent weeks as it looks to spur its sales. It even sent out push notifications to existing iPhone owners urging them to upgrade to the iPhone XR using its Apple Upgrade Program.