Apple may be broadening its scope of potential content for the upcoming streaming service, as evidence by the most recent report regarding a potential pickup.
A report from CNBC, Apple is currently in “advanced talks” with securing the adaptation of an Israeli TV Show known as Nevelot (translated, “Bastards”). The title would be headlined by Richard Gere (Pretty Woman), and it would be adapted for a U.S. audience by Howard Gordon (Homeland) and Warren Leight (Law and Order: SVU).
The report indicates that Apple’s talks have progressed and the company may have beaten out companies like Showtime, Amazon, and FX. However, those talks are still in progress and nothing has been finalized yet. Interestingly enough, the project was in production at HBO, but apparently that fell through.
Nevelot tells a violent and gritty tale that revolves around a pair of military veterans that go on a killing spree, taking down young people along the way because the killers “believe today’s kids don’t understand the sacrifices of their generation”. Basically, there is no way for this show to hold onto its story without also holding onto the grit and violence.
That would seem to be at odds with earlier reports that Apple was actively avoiding this type of content. We heard earlier this year that Apple was shying away from mature content, including violence, language, and other mature elements. Even politics was reportedly off the potential list of storylines. The adaption of this particular story would seem to fly right in the face of that.
However, this newest report indicates that this is a trend for Apple moving forward, and it is indeed changing its tune. Apple is apparently looking for its Breaking Bad, which was popular in its time. Whether or not Apple can reach that still remains to be seen.
If you pair this with the recent news that Apple was also trying to grab the streaming rights to Friends, it certainly sounds like things are starting to change behind-the-scenes for the folks putting together Apple’s streaming platform. An allowance for mature themes in storytelling would broaden available projects by a large margin. And, furthermore, having existing properties on the platform, along with the plethora of original content, would give viewers even more to watch.
We’ll have to wait and see how it all shakes out.