The latest data from Consumer Intelligence Research (CIRP) shows that in the first month of its availability, the iPhone XR accounted for 32 percent of the total iPhone sales in the United States. This was behind the iPhone XS and iPhone XS Max which combined accounted for a total of 35 percent market share.
CIRP notes that while impressive, the 32 percent share of the iPhone XR is lower than what the iPhone 8 and iPhone 8 Plus managed to achieve in the first month of their availability (39 percent) last year. It was, however, higher than the 30 percent unit share the iPhone X managed in the first 30 days of it going on sale in the United States.
CIRP data shows that 82 percent of existing iPhone users upgraded to the iPhone XR, while 16 percent Android users switched to it. This is lower than what the iPhone X managed in 2017 — 86 percent existing iPhone owners upgraded to it.
“It appears that iPhone XR did serve to attract current Android users,”, said Mike Levin, CIRP Partner and Co-Founder. “Of course, Apple doesn’t just state plainly its launch strategy. But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android.”
The CIRP data has been based on its survey of 165 US iPhone customers who purchased an iPhone within 30 days of the iPhone XR launch in late October.
At 165, the sample size of the survey is definitely very small and not good enough to make an estimate this big. But yes, the iPhone XR has not turned out to be as big a hit as Apple and analysts had hoped for. This is despite the device coming in a couple of hundred dollars cheaper than the iPhone XS and offering almost the same set of features like it. Perhaps over time, the iPhone XR will prove its worth and eclipse the sale of its more premium siblings.