Tumblr has had a bit of a rough run recently, following a discovery that the platform was serving up child pornography.
That discovery led to Apple doing what we all should have expected to happen: Unceremoniously removing the app from the iOS App Store. That took place in the middle of November, and in the beginning of December Tumblr, which runs under Verizon’s Oath brand, officially announced that it would be removing all “mature content” from the platform. It’s a nuclear option to be certain, but it appears to have worked as far as Apple is concerned.
As TechCrunch pointed out on Thursday, Tumblr has made its return to the iOS App Store this week. As noted in the report, this latest version of the app identifies the important changes Tumblr has made in the version history, reading, “this particular update[…]includes changes to Tumblr’s Community Guidelines, which prohibit certain kinds of content from being shown on Tumblr.”
Tumblr is using an algorithm to flag mature content on the platform. As it was described earlier this month:
“The platform will see its biggest change to date on December 17, when it completely bans all “adult content” from the platform.
There will be a few exceptions to the rule. But Tumblr will be blocking, removing, or otherwise hiding all content that shows sexually explicit content and nudity beginning on the aforementioned date. The banned content includes GIFs, photos, and videos that show human genitalia, female-presenting nipples, and any media that shows sex acts — including illustrations.
As for the exceptions, those include political protests that may include nudity, as well as classical nude statues. Art, including illustrations, that show nudity are allowed on the platform, along with images of breast feeding and after-birth photos. However, sex acts cannot be showcased in those forms of illustration.”
That has led to some pretty big misfires up to this point, with all sorts of content that is definitely not “mature” being flagged and banned from the platform. Tumblr even expected that to happen, as it confirmed as much when it announced the upcoming change earlier this month.