Apple relies on the App Store for a huge chunk of its earnings, but some developers have found their own prosperity in the digital storefront as well.
It has been over ten years since Apple launched the App Store on iOS. Since then, developers have earned upwards of $120 billion. Perhaps even more notably is the fact that Apple says more than a quarter of that total was earned in the last year. This announcement comes on the tail of the company’s upcoming earnings call for the first fiscal quarter of the year.
The announcement also comes along with the news that Apple is launching its inaugural Entrepreneur Camp. This is led by a 11 female-founded application development companies. The new camp is meant to give women the tools necessary to develop their own applications and strive in the bustling market. The new camp is two weeks long, and it’s a hands-on approach to development.
Students will be learning on Apple technology, and learn how to take full advantage of powerful hardware like the A12 Bionic processor. It will include lessons for ARKit, Apple’s augmented reality feature, as well as integrating machine learning with Core ML.
“In the past, starting a small business often meant having to invest in overhead, inventory or retail space. Today, a world of opportunity opens up with some coding skills and an entrepreneurial spirit,” said Esther Hare, Apple’s senior director, Worldwide Developer Marketing and executive sponsor, Women@Apple. “The App Store is the new digital Main Street, and creative developers are tapping into the vast potential of the global app economy. We hope that this program helps to inspire women around the world to learn to code, join the iOS development community and share in the thriving app economy.”
The Entrepreneur Camp will hold sessions quarterly, and it will be accepting up to 20 app development companies each session. Each company must either be founded, co-founded, or led by a woman.[via Apple]