The latest numbers from Gartner show that Mac shipments declined by nearly 3.8 percent in Q4, 2018. Apple is estimated to have shipped 4.9 million Macs in Q4, 2018 for a total market share of 7.2 percent. In comparison, the company had shipped 5.1 million Macs in the same quarter in 2017.
Despite the decline in shipments though, Apple’s market share increased marginally from 7.1 percent in Q4, 2017 to 7.2 percent in Q4, 2018. This is because the overall PC shipment itself declined by a total of 4.3 percent, with the likes of Dell, Acer, and Asus suffering a far worse decline in their PC shipments than Apple. Overall, Apple continued to remain the fourth largest PC OEM in the world.
Lenovo was the only OEM to have posted a notable 5.9 percent rise in its PC shipments which allowed it to become the number one PC manufacturer for Q4, 2018.
In the United States also, Gartner data indicates that Mac shipments declined by 2.1 percent in the last quarter of 2018. While Apple shipped 1.8 million Macs in Q4, 2017, its shipment declined to 1.7 million units in Q4, 2018. This led Apple’s market share to reduce from 12.4 percent to 12.1 percent, though it continued to remain the fourth largest OEM in the U.S.
HP continued to remain the largest PC OEM in the U.S. despite its shipments shrinking by 7.6 percent in Q4, 2018. It was followed by Dell and Lenovo, with the latter managing a 23.4 percent increase in its total shipment for the quarter. Overall, PC shipments shrunk by 4.5 percent in Q4, 2018 in the United States.
Gartner notes that this was the seventh straight year of decline in PC shipments, though this time around, the decline was less compared to previous years. As per senior principal analyst Mikako Kitagawa at Gartner, the decline in PC shipments can be attributed to a shortage of CPUs, uncertain political and economic conditions, and weak consumer demand.
As for Apple, the decline in Mac shipments in Q4, 2018 comes despite the company launching a refreshed Mac mini and an updated MacBook Air. The company gave its entire MacBook lineup a major refresh in 2018 but it is likely that the increased price along with the refresh dampened the overall upgrade sentiment of many users.