Prominent Apple resellers in China have reduced selected iPhone prices by as much as 20 percent. This price reduction comes hot on the heels of rumors of Apple asking iPhone resellers in China to reduce iPhone prices. The price reduction is applicable for the iPhone 8, iPhone 8 Plus, and iPhone XR so far.
Popular ecommerce sites in China like JD.com and Suning have already listed these iPhones at their new reduced prices, though Apple’s online store in China continues to list them at their full price. The price of the iPhone 8 has now been reduced to RMB 3,999 (~$600), down 22 percent from its original price. The iPhone 8 Plus has also seen a similar price cut and is now available for RMB 4,799.
The iPhone XR is available for RMB 5,399 instead of its usual price of RMB 6,499 on JD.com and Suning.
While there’s no word from Apple about an official price cut, these retailers have discounted the iPhones keeping in line with Apple’s strategy. Earlier this month, Apple revised its revenue estimate for the holiday quarter and reduced it by as much as $7 billion. It blamed the slowdown in iPhone sales for the decline. With the Chinese New Year next month, it is possible that Apple is reducing selected iPhone prices to attract new customers.
Before this discount, Apple was aggressively promoting its increased trade-in values on the purchase of an iPhone XS or iPhone XR to its customers in China, the U.S., and other parts of the world. There’s no word from Apple or any other retailer about the iPhones seeing a similar discount in the United States or any other part of the world.
[Via Finacial Times]