Back in November, Japanese carrier NTT Docomo announced a $100 price cut for the iPhone XR on contract. Today, SoftBank has also announced a similar price cut for the handset. Being marketed as the “iPhone XR Happy Price Campaign,” the price cut will be applicable from January 30th.
The Japanese carrier has reduced the price of the iPhone XR by 10,800 yen (~$100). The price cut will be applicable on a two-year contract so it will reduce one’s monthly contract price by 450 yen.
The price cut on the iPhone XR comes as Apple is looking to spur iPhone sales in Japan. With the company losing grip on the Chinese smartphone market, it is focusing on other markets to spur slugging iPhone sales.
Sales of iPhone XR have been slugging in Japan with the older iPhone 8 continuing to outsell the device. Thus, Apple has reduced the price of the iPhone XR via network operators to attract more customers. In Japan, customers primarily purchase a phone via their network carrier on a two-year contract which is why Apple is pushing operators to offer such discounts.
Apart from Japan, Apple has also reduced iPhone prices in China by up to 20 percent. Apple has not announced an official price reduction but older iPhone models like the iPhone 8 and iPhone XR have seen their prices reduced by as much as 20 percent across major e-commerce platforms. Apple has discounted the device and is running an attractive trade-in program for the iPhone XS and iPhone XR in China ahead of the important Chinese New Year early next month.