Apple has a streaming service on the way, one that will include movies and TV shows, and it’s hiring a lot of people to help bring that vision to life.
And while that includes landmark deals in front of the camera, like Sofia Coppola’s upcoming On the Rocks starring Bill Murray and Rashida Jones, it also means behind-the-scenes decisions. Like this one, as was first reported on Wednesday by Variety, that sees veteran producer Jason Katims joining the company to help steward the upcoming streaming service.
Katims has been working with Universal TV for quite some time, creating big hits like Parenthood, Roswell, About a Boy, and others. He has also produced titles including Friday Night Lights, Boston Public, and The Path. He has signed a multi-year deal with Apple, which will officially kick into gear later this summer when the deal wraps up with Universal. His production company, True Jack Productions, will be joining him at Apple.
The competition in the streaming market is already rough, and it’s only going to get worse. The fact that Disney is joining the fray this year with its upcoming Disney+ service is a giant to take on all by itself. But then we’ve got another AT&T streaming service on the way, and then there’s the incoming NBC Universal option arriving next year.
Word is that Apple is going to offer its streaming content for free to Apple device owners, but it will be interesting to see how it distributes the content outside of that (huge) walled garden. We’ll just have to wait and see how that pans out.