Samsung and Apple are competing companies, and it wasn’t too long ago that the companies were going at it in lengthy legal battles.
But sometimes things change, at least a little bit. Samsung made a bit of waves over the weekend when the company officially announced that, starting in 2019, Samsung’s smart TVs will officially add support for not only Apple’s AirPlay 2 wireless technology, but also support for movies and TV shows from iTunes. With the latter bit, there will be a dedicated application on the smart TVs that will give access to the digital content from iTunes, similar to how Netflix works.
Samsung smart TV owners that have support for the new feature will be able to buy content from iTunes, with resolution up to 4K on supported titles. What’s more, that content can be found through Samsung’s universal search function, and even Samsung’s own Bixby digital assistant.
The smart TVs will become AirPlay 2 receivers, which marks the first third-party integration for AirPlay 2. The new feature will be standard for new models launched from the spring of 2019, and Samsung says 2018 models will get the bonus support through a software update coming down the pipe.
Here’s Apple’s Senior Vice President, Eddy Cue, weighing in on the announcement:
“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home.”
What do you think of this announcement?