Target was rumored for quite some time to be working on its own direct competitor to Apple Pay, but 2019 is a year for change.
Announced by Apple on Tuesday, the company has confirmed that the national big box retailer will officially support Apple Pay. The company says that the mobile payment option is rolling out now to all Target stores in the United States beginning today, and will be available in all 1,850 retail sites over the coming weeks. So if your local Target doesn’t support it by the end of this week, just know that support is indeed on its way.
“Whether customers are buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay in stores, while also being secure and faster than using a credit or debit card at the register,” said Jennifer Bailey, Apple’s vice president of Internet Services. “We’re thrilled even more customers will be able to pay at their favorite stores and restaurants using the Apple devices that are always with them.”
In addition to that, Apple Pay is also rolling out to the fast food chain Taco Bell, as well as the supermarket chain Hy-Vee. Speedway convenience stores are also adding support for the mobile payment option, and so is the other fast food join, Jack In The Box. Apple says its mobile payment option is already available in 245 Hy-Vee supermarkets across the Midwest. Speedway customers have Apple Pay already available in the 3,000 convenience stores across the Midwest, East coast, and Southeast.
Over the next few months, 7,000 Taco Bell 2,200 Jack In The Box locations across the U.S. will add support for Apple Pay.
This is big news for Apple, as the company’s mobile payment option is now available from 75 of the top 100 merchants in the United States. That’s a big milestone! The other side of that coin is the fact that as more businesses offer support for Apple Pay, the ones that don’t become more obvious. This is where consumer choice will come in: Do you choose to shop somewhere that supports Apple Pay or not?