As mentioned earlier today, Apple’s CEO, Tim Cook, took some time out of his schedule to discuss Apple’s current state of affairs.
And, unsurprisingly, the chief executive wasn’t having any of it when it comes to dark times for the company. CNBC shared some of the major points earlier today, but one of the more interesting parts that came out of the full interview was Cook’s stance on how the iPhone XR — the company’s other iPhone it launched late last year alongside the iPhone XS and XS Max — is faring out there in the market.
As you may have heard by now, some folks don’t think the iPhone XR is doing too well. However, Apple has never agreed with that belief. While the company won’t go into the nitty gritty details, and won’t even offer sales numbers for the iPhone lineup later this month during its upcoming quarterly earnings call, Cook did reiterate that the iPhone XR has been the most popular iPhone for customers to buy “every single day” since it launched in 2018.
When it comes to the iPhone XR being a flop? Well, Cook said, “Bologna on that”.
Interestingly, when asked how the iPhone XR sales compare to other iPhone models, Apple would very much “like to sell more”, and that the company is “working on that”. When Apple is (still) selling millions of iPhones, and the XR is “the most popular every day”, but the company still wants to sell more? That’s an interesting place to be in!
What about China? Cook expressed his concerns with iPhone sales in the region earlier this month when he indicated that the company will have a relatively weak first fiscal quarter, and said that the weak economy in China certainly had an impact on smartphone sales. Trade tensions between the United States and China have certainly not helped, either, but the CEO says he has heard “encouraging words”, and believes those tensions will fade sooner rather than later, which may start to right the ship.
You can check out the interview with CNBC through the source link below.